Waterstones – Biblio Campaign
Waterstones wanted an in store campaign to help engage their customers for world book day.
To really engage with customers we wanted to play on book owner stereotypes but with a bit of a twist. We went back to the routes of the book and to the original latin word of ‘Biblio’. We then combined these with other latin words to from phrases of stereotypical book owners, such as ‘Bibliomania’ meaning a person who has an extreme preoccupation with collecting books.
We created a series of posters and postcards that customers could select and choose the one most relevant to them. along with a book to showcase the whole series.