Copyright 2017 Chris Holt

Sothebys – Brand Playbook

Sotheby’s being one of the leading auctions houses in the world wanted to showcase their brand history and famous sales through a brand Playbook.

 

RESULT

Traditionally playbooks take a print based medium, but with Sotheby’s expanding into ever growing digital platforms and a stronger audience reach we decided to create the playbook as an animation. The resulting design uses the Sotheby’s juxtaposition colour divide but uses it as a catalyst for creation forming the single line illustrations to showcase Sotheby’s most famous sales in a fresh and engaging way.

Role: Design/Illustration and Art Direction | Agency: TBWA

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