Sothebys – Brand Re-fresh
Sotheby’s is one of the most iconic auction houses in the world. Selling some of the most famous and valuable items from cars and artwork to diamonds and wine. The Sotheby’s brand across all it’s channels felt very disjointed and didn’t create a strong recognisable presence in the market. The challenge to re-fresh the brand to align Sotheby’s offering and create a strong coherent brand system
A simple effective solution focusing around juxtaposition with a simple colour split that works across the brand and advertising, using Yves Clien blue as the distinct colour to tie the brand together. Rolled out across brand collateral, packaging and advertising.
Role: Design / Art Direction | Agency: TBWA