‘A piece of paradise’. Identity to capture the paradisical essence of a garden full of history and heritage hidden away in a Cornish cove, along with providing a business platform to continue the story for future generations.
Taking a lead design role from concept through to final execution. The resulting identity aims to capture the paradise that is Penberth. The logo reflects the century of heritage while capturing the essence of the gardens valley and fishing cove along with the e-commcerce aspect of selling tender plants. For the main graphics i photographed a series of their exotic plants which are arranged to represent the beauty and variety of plants in an intriguing way that will stand out in the horticultural environment.
Role: Lead designer | Agency: Embrace