Copyright 2017 Chris Holt


Revitalise the Major Players branding to reflect a new positioning. The project was to create an identity system that would live and breathe online and offline and in physical environments.
Major Players have a mantra of ‘more than the normal’ which needed to be visually expressed across all platforms. Each sector of the business needed a visual identity that was adaptable enough for each team and their on and offline offerings but which would be cohesive as a brand.


We wanted to steer away from cliched images of lifestyle and created a series of impactful images expressing the ‘more than the normal’ ethos. The design process gave birth to a portfolio of photographic imagery featuring objects, animals and people engaging in and celebrating a way of doing things in a major way. This provided an updatable brand palette that could flex to accommodate different subject areas over time, keeping the brand fresh and relevant whilst keeping a thread of recognition.

Role: Designer | Agency: Embrace