IBM – Get Personal
Getting personal with IBM’s Marketing cloud. Event identity to uncover the personal data capturing benefits of IBM’s marketing cloud services for a series of events on the future of digital marketing.
I worked across multiple channels from naming through to design, illustration and animation to bring the identity to life. The visual identity aimed to capture the digital aspect of personalised content. The head shaped thumbprint was designed to represent data streams coming together to create your personalised digital profile. Emulating how IBM’s marketing cloud software collects peoples data to create a personal profile. Along with naming the event ‘Get Personal’ the identity was roled out across multiple channels from digital to physical collateral handed out at the events.
Role: Lead designer, animation, copy | Agency: Embrace